In marketing, a critical (and often overlooked) component of any project is evaluation. This process allows you to step back and examine your process, execution and results.
Let’s say we have a client who sells glove box liners that freshen your car. This client is very serious about his product. He knows it has strong lifestyle […]

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Recently I engaged in a “discussion” with a minister who was adamantly opposed to the idea of marketing the church. “Jesus didn’t market himself!” he exclaimed with frustration.
“As His disciples and His followers, we’re called to love and preach His word,” he continued. “Anything in addition to that extends beyond our commission.”
“When we begin to […]

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