Category Archives:


Who’s with me?

Posted on in Coaching, Identity, Strategy, The Creel Model
Good friends recently recommended watching the TV series Friday Night Lights. “Great entertainment. Strong faith message.” We checked out the season one DVDs from the library (who knew you could do that?). I didn’t really agree with the entertainment value or the perception of a strong faith message. The first season of this popular series [...]

Giant voices and a synopsis of the Street Works Tour.

The Street Works Tour launched two weeks ago in Wichita, Kan. Designed as a day tour for the servant leader, we welcomed a mix of individuals, business owners and leadership from not-for-profit organizations, churches and helping ministries. At a high level the day was designed to work participants through the four tenets of our Creel [...]

Do what you know.

Laurie Laurie
Posted on in Roadmapping, Strategy, The Street Works Tour
We met with a prospect on the traditional side of our business recently with a large vision for his corporate future. This individual is an entrepreneur with enough chutzpah (I mean spunk and ability) to go multiple directions with his capital. But years ago, he says, he was advised to keep the line of what [...]

Stretch, elasticity, empty storage.

Laurie Laurie
Posted on in Leadership, Strategy
This is a capacity blog. It will read a bit feminine so I will disclaimer it by telling you that in a recent personality/communications test two of my three “types” are more common to men. (See PCM training, Way cool.) I have been struggling with finding professional capacity. I think everyone’s answer to this [...]

Gutting it out.

Laurie Laurie
Posted on in Minding the Gap, Strategy
Gail Derreberry, resource director for the Creel Institute, and I were invited several weeks ago by a friend/interior designer to tour a home scheduled to be gutted the next day for a major remodel. Walls would be moved, she explained, to accommodate the lifestyle needs and passions of the new owners. A colleague is affectionately [...]

Minding the Gap

Laurie Laurie
Posted on in Coaching, Marketing, Minding the Gap, Strategy
This morning I read a passage about Jesus leaving the place he was in to go into the region of Judea and across the Jordan. Again, we are told, crowds of people came to him, and as was his custom, he taught them. I’m reading the story of a three generations-old Italian shoe company. Our [...]

Minding the Gap

Laurie Laurie
Posted on in Coaching, Marketing, Strategy, The Creel Model
What is the Creel Institute? We’re a division of The Strategy Group LLC, a full-service strategic marketing firm established in 1990. What is the thinking behind it? It’s an insistence, a value that goes to our core that national-quality excellence and critical thinking should be as available to helping ministries and not-for-profit organizations as to [...]