In marketing, a critical (and often overlooked) component of any project is evaluation. This process allows you to step back and examine your process, execution and results.
Let’s say we have a client who sells glove box liners that freshen your car. This client is very serious about his product. He knows it has strong lifestyle […]

Posted in Marketing, Strategy No Comments »

When I’m feeling particularly rebellious, I pop the little white buds in my ears, click on my IPod and sing backup to rocker Jon Bon Jovi’s latest hit “Have a nice day.” It’s a true rebel’s anthem.
“…I ain’t gonna do what I don’t want to. I’m gonna live my life shining like a diamond, rollin’ […]

Posted in Marketing No Comments »