What is the Creel Institute?

The Creel Institute is a division of The Strategy Group LLC, a full-service strategic marketing and branding firm established in 1990 and based in Wichita, Kan. It’s the result of a long-held vision and passion to help servant leaders and believing organizations become more strategic and directed.

We believe people and organizations are uniquely designed and called by God to be at work in his purposes.

A friend once told us that God gives everyone a sermon, something that feels important enough to invest in and share. We’re passionate about equipping leadership to live and work with excellence. In our industry, we call it national quality. It’s the highest measure of personal and organizational distinction. In God’s economy, we know it as kingdom quality. Regardless of what you call that high bar, it’s the personal and organizational stretch to be salt and light in our busy, noisy, distracted, distressed 21st century marketplace.

The Creel Institute exists to help leadership understand who they are, where they’re going and how they’re going to get there.

Statement of Faith

The following defines who we are, what we believe and why we do what we do:

    • We believe in the triune God—God the Father, God the Son and God the Holy Spirit.
    • We profess Jesus Christ as Lord and Savior, the one name under heaven given to men by which we must be saved.
    • We believe the Bible is the irrefutable Word of God, inspired by the Holy Spirit, true for yesterday, today and tomorrow, and profitable for teaching. God’s Word serves as a plumb line of accountability in our lives for our words, attitudes and actions.
    • We believe that all are called to love God, live for him and surrender to his purposes. When we understand purpose and passionately work it out in our lives, we have the greatest opportunity to reach people for Christ.