Posted on in Branding, Leadership

I’m a snob.

I’m out of golf balls. In my mind I’m a decent player and therefore should employ a “performance” ball to get the most from my golf game. Not to give a lesson on golf ball technology, but suffice to say, golf balls are now being designed by rocket scientists. Literally.

Quick research shows many brands and unique product characteristics out the wazoo: two-, three-, four-, five-piece construction; more dimple patterns than the surface of the moon; cover materials I can’t even pronounce—urathane, Suryln® ionomer, RABALON® HR and PANA-TERA®—REALLY? And the price…oh my. I might need to make “a few easy payments” to afford a box of some of these pricey pills.

I want performance, but I want it at a price that doesn’t engage my gag factor. I don’t believe I’m cheap. For me it’s a value proposition and I’ve become a value snob to the nth degree! And, it’s not just with golf balls. It’s everything I consume.

Truth is, I’m not the only one. I believe our country has moved squarely into a value-driven economy—primarily because of the recent recession and further exacerbated by the fact we have too many choices, for everything.

Value, to me, is the intersection of desired product characteristics and the price I’m willing to pay. As consumers, I wonder if we look at ministry any differently? Don’t we evaluate the characteristics of an organization versus the cost (time, talent, treasure) of membership? If we don’t, we probably should.

In discussing this line of thought, a friend/church-planting pastor agreed there is a price to membership in his new ministry community. “We want folks active in our Wednesday night City Groups,” he cited. “That’s clearly an extra cost in terms of time commitment.”

To be most effective in our Kingdom work, I believe we have to clearly define and communicate our value proposition so consumers can make a value-based decision. If you have never considered what this process might look like, please take a look at our Creel Institute branding platform. Our ministry partners have found it to be of great value.

Lucky for me it snowed this morning, so I won’t need to make that critical, value-driven decision about new golf balls this afternoon.


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